Create syntheses and meta-analyses integrating market research and insights across studies.
These analyses help clients set strategy, form plans, get deeper insights into topics or target groups and provide easy access overviews of existing information.
Types of Meta-Analysis Created
Opportunities for growth
What we know about a specific topic area and implications/recommendations
Deep dive into target audiences and their needs (i.e. Millennials)
Similarities and differences across audiences, geo areas, etc.
Where info gaps are – what learning agenda should be
Online databases of prior research incorporating synthesis and sources for easy reference
Types of Info Included
Internal client data
External database info
Whatever info is relevant
Simple to complex
3 sources to 100+
Highly defined topics to “open exploratory” based on content
High level/concise for senior management; more detailed for day-to-day users