Research Tools

Research Tools2018-10-24T14:50:23-04:00

Market Research and Insights Tools

Category Experience

We draw from a wide variety of tools to find the approach that best meets each client’s specific information needs and budget.

We can advise you on the pros, cons, costs and timing implications of different approaches.  We know how to get the most out of each tool to produce sound conclusions and fresh insights, and to avoid pitfalls.

We select and tap into outside resources and specialized services as needed, rather than being wedded to a limited set of in-house tools.

This allows us to be impartial in our recommendations, and to find the approach that’s truly best for you.  If that results in a smaller, low-cost project, we are happy to help you save valuable resources.

Tools we use include…

Quantitative Research
  • Surveys: Online, Phone, Mail
  • Tracking
  • Custom Panels
  • Market Sizing (Incorporates External Inputs)
Analysis Types
  • Net Promoter Score (NPS)
  • Decision Process
  • Segmentation
  • Driver Analysis
  • Trade-off Analysis/Conjoint
  • TURF Analysis
Secondary Research
  • Online Information Search
  • Competitive Intelligence (with Specialized Interviews)
Qualitative Research
  • Focus groups: In Person, Online
  • One-on-one Interviews: In Person, via Phone
  • Ethnography (In Person Interviews in Actual Environment with Observation)
  • Idea Generation
Digital Analysis
  • Online Listening
  • Web Analytics
  • Site Evaluation
  • Usability
Data Base Analysis
  • Internal Databases
  • Purchased Databases
  • Public Databases
Synthesis & Meta-Analysis
  • Synthesis & Integration of Info Across Sources
  • Meta-Analysis
  • Category/Topic Overviews
  • White Papers
  • Fact Books