Project Types

Leverage a wide variety of tools to deeply understand consumer and B2B audiences and marketplaces that are rapidly changing

Integrate research and information across sources to provide comprehensive and actionable insights

Work with clients to select the marketing research/insights tool(s) that will:

  • Provide the best input for decision-making
  • Get the most mileage from limited resources
  • Provide timely results
Strategy Development
  • Market overview (attitude & usage)
  • Segmentation & targeting
  • Strategy & positioning
  • Purchase decision process
  • Branding, brand equity & brand funnels
Customer Experience & Touchpoints
  • Customer satisfaction
  • Customer sat tracking
  • Customer service/transactions
  • Identification of touchpoints
  • Consumer decision journey
  • Best customer analysis
  • Reasons for attrition
  • Net promoter score (NPS)
Product/Service Development
  • Concept testing
  • Product/service testing
  • New product/service market projections
  • Trade-off/conjoint
  • Acceptor/rejector
  • Market sizing & projections
  • Market share
Advertising & Messaging
  • Brand & ad tracking
  • Message testing/optimization
  • Copy testing
  • Competitive environment/performance
  • Claims substantiation
Qualitative
  • Focus groups
  • Individual interviews
  • Ethnography
  • Shop-alongs
  • Idea generation
  • Online groups
Digital
  • Online “listening”
  • Site evaluation
  • Usability
  • Web analytics
Secondary, Syndicated & CI
  • Secondary info search & synthesis
  • Syndicated services
  • Media data
  • Competitive intelligence
  • Synthesis & integration of info across sources
  • Category/topic overviews
  • White papers
  • Fact books
  • Linking multiple sources of info – i.e. survey research, internal data, external databases, media info, international/cross-market
  • For research tools
  • For research departments
  • For project management
  • For reporting
Other
  • Integrated scorecards/KPIs/dashboards
  • Panel studies/creation of custom panels
  • Sales support
  • Employee attitudes & satisfaction