Pre-K – 12

Pre-K – 122018-10-25T11:39:04-04:00

Market Research and Insights for Pre-K to 12

Pre-K to 12

We help organizations and institutions focused on Pre-K – 12 get the market research, information and insights you need to understand key audiences and to achieve your goals

Scope of Work


Marketing & Branding

Acquisition & Retention

Teacher Education
(Grad, Undergrad, Online)

Student Success

Family Engagement

Teaching Materials & Curriculum

Other Pre-K–12 Programs & Services

Information Needs

Overall Landscape – Facts about Market

General Attitudes & Opinions

Challenges & Problems Faced

Response to New or Existing Services

Decision Process/Journey

Satisfaction, Touchpoints & User Experience

Service Features & Trade-Offs






First Generation & Low Income Students

Parents & Families

General Public, Influencers & Other Stakeholders


The first step to a great deliverable occurs at the very beginning of a project when we work closely with you to fully understand your needs, and the situation that sets the stage for the project.

As we move forward, we make sure the overall research design and every decision during project execution will help you learn what you need to know. In addition to the basic facts and data you seek, we look for the insights that will add context, richness and actionability.

We transform all of this information and learning into a presentation or report that’s incisive, crystal clear and visually engaging. We believe all research should be easy for you and your colleagues to use, including those who do not have a lot of prior experience using research.