Higher Education

Higher Education2018-10-27T21:15:14-04:00

Market Research and Insights for Higher Education


We help universities, colleges and community colleges get the market research, information and insights you need to understand key stakeholders and to achieve your goals


Branding & Messaging
  • Brand Awareness & Perceptions
  • Brand Strategy & Positioning
  • Brand Tracking
  • Message or Tagline Testing
  • Name Testing
Enrollment (for Institution or Programs)
  • Perceptions & Attitudes
  • Decision Process & Journey Mapping
  • Why Enrolled/ Didn’t Enroll
  • Identifying Best Prospects
  • Landscape & Competition
  • Analysis of Internal Metrics (Conversion)
Student Satisfaction & Retention
Program Development & Optimization
  • Competitive Intelligence/Landscape
  • Prospect Needs (Undergrad, Graduate, Online)
  • Interest in New Offering
  • Trade-Off Analysis to Optimize Features
Development & Fundraising
  • Alumni Needs & Engagement
  • Donor Group Deep Dive (Large, Small, Lapsed, Non, etc.)
  • Donor Trends & Profiles (Internal Data)
  • Giving Trends & Attitudes of Different Generational Cohorts
Student/Stakeholder/User Experience
  • Identification of Touchpoints/ Journey Mapping
  • Deep Dive on Touchpoint(s)
  • Website Evaluation or Usability Testing
  • Net Promoter Score (NPS)
  • Perceptions of Community or Specific Stakeholder Groups
  • Dashboard or Scorecard of Key Metrics
  • Employee or Faculty Satisfaction
  • Analysis of External Income Mobility Statistics
Information Management
  • User-Friendly Fact Book
  • White Paper on Topic of High Interest (Secondary Info)
  • Improved Reporting to Leverage Existing Data or Research

Audiences for Higher Education Research and Insights

We conduct research among many different types of stakeholders.

General Public
Opinion Leaders
Alumni & Donors
Traditional Students & Specialized Subgroups
Non-Traditional Students (Adult-Learners)
Targeted Students
Admitted Students
Other Employees
High School Guidance & College Counselors
Employers of Graduates
Other – Let’s Discuss

We also conduct pro bono research on first generation students, the issues that can interfere with success, and strategies to address them.


The first step to a great deliverable occurs at the very beginning of a project when we work closely with you to fully understand your needs, and the situation that sets the stage for the project.

As we move forward, we make sure the overall research design and every decision during project execution will help you learn what you need to know. In addition to the basic facts and data you seek, we look for the insights that will add context, richness and actionability.

We transform all of this information and learning into a presentation or report that’s incisive, crystal clear and visually engaging. We believe all research should be easy for you and your colleagues to use, including those who do not have a lot of prior experience using research.