Audiences

Marketing research and insights work has covered a variety of audiences:

Consumer
  • Category users
  • Shoppers
  • Readers/site visitors
  • Travelers
  • Best customers
  • Prospects
  • Attritors/rejectors
  • Affluent consumers
Demo/Life stage groups
  • Millennials
  • Gen X
  • Boomers
  • Seniors
  • Parents
  • Teens & children
  • By life stage/family status
B2B
  • Executives/decision makers across many categories
  • Large & middle market
  • Purchasing managers
  • Administrators
  • Financial advisors
  • Heavy equipment dealers & construction contractors
  • Employees of non-profits & universities
Small Business Owners
  • Larger vs. smaller small businesses
  • Home–based vs. other
Medical
  • Physicians
  • Other professional & office staff
  • Patients
  • Health insurance members
  • Health insurance brokers
Corporate or Organizational Stakeholders
  • Senior management
  • Employees
  • External stakeholders
  • University/college professors
  • K-12 teachers
  • Administrators
  • Students & prospects
  • Parents
Other Non-Profit
  • Arts audiences
  • Members of religious groups
  • Social Service organization clients