About Cindy Asen, Principal
After holding senior positions in a Fortune 100 company and innovative research firm, Cindy has run a busy consulting practice with a wide variety of clients since 2002. Clients are major corporations and non-profits as well as small and mid-size organizations.
Practice areas include Healthcare, Health and Wellness, Education, Financial Services, Consumer Packaged Goods, Media, Retail and Not-for-Profit.
Cindy uses a wide variety of research tools including quantitative, qualitative, digital, syndicated, secondary research and competitive intelligence.
She has deep expertise with consumer, B2B, medical, education and other specialized audiences.
Before becoming a consultant, Cindy’s employment included:
- American Express – Vice President, Global Marketplace Insights
- Knowledge Networks (research firm, now part of GfK) – Vice President, Managing Director
- Colgate-Palmolive – Research Manager
Cindy developed a course on research design for the American Marketing Association and module on financial marketing research for a Fordham University MBA course. She also spoke at an industry conference to share strategies insights departments can use to ensure they meet organizational needs during periods of rapid change.
With a passion for improving educational opportunities for young people, Cindy provides pro bono work for selected non-profits in education.
Educational background includes an MBA from Fordham University Gabelli School of Business and a BA from New York University. Knowledge is continuously updated via conferences, webinars, industry colleagues and monitoring developments and innovation online.
What Clients Say
“Can’t tell you how invaluable it has been to have you on board and to have your brain on these issues”
“Cindy has been a tremendous asset in her leadership of this project and her research/business expertise”
“You are so earning EVERYTHING we are paying you!”
“Your knowledge of the business and relentless pursuit of data that no one even knew was available helped us tremendously”
“Your extensive, up-front prep work and back end analytics took this research to another level”
“We can never express our gratitude sufficiently for your support, counsel and wonderful spirit Cindy. We all feel so fortunate that you are spending time with us!” (from pro bono client)