Market Research and Insights for Education and Nonprofits

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We conduct market research and insights projects to help higher ed institutions, other education organizations and nonprofits achieve their goals in…

  • Branding
  • Marketing
  • Public opinion and stakeholder relationships
  • Enrollment and student success
  • Development and fundraising
  • Engagement, satisfaction and user experience
  • Program development
  • Leadership and governance

Guide you on the research approach and design that will provide the best and most cost-effective way to get the information you need.

Use a broad range of research tools including quantitative and qualitative approaches, secondary research, competitive intelligence, online listening, and analysis of client data and specialized databases.

Bring together…

  • Deep experience in research/insights
  • Passion for education and nonprofit missions
  • Knowledge about complexities and challenges faced
  • Strategic perspective from work in education, nonprofit and business

Learn More

about iconHigher Ed
about iconNonprofit
about iconPre-K – 12 Education
about iconResearch Tools
about iconOther Consulting Services

about iconPro Bono Work

(First Generation Students)

Who We Are

Cindy Asen

Cindy Asen
Founder and Principal

Contact Cindy

After holding senior research and insights positions in Fortune 100 companies and an innovative research firm, Cindy founded a research firm and consultancy in 2002 to help clients use research to optimize strategy and to achieve specific goals.

Building on expertise developed from working across a broad range of clients, Cindy has followed her interests to work exclusively on education, nonprofit and public sector projects.

Her firm uses the full range of research and insights tools to provide clients with rich, clear information for decision-making.

Cindy has spoken at industry conferences and taught marketing research for the American Marketing Association and for an MBA marketing course.

With particular passion to help students succeed in college, Cindy conducts research and provides pro bono consulting on strategies to help first generation and low income students.

Before starting her research firm, Cindy’s employment included:

  • American Express – Vice President, Global Marketplace Insights
  • Knowledge Networks (research firm) – Vice President, Managing Director
  • Colgate-Palmolive – Research Manager

Education includes an MBA from Fordham University Gabelli School of Business, a BA from New York University, and continuous learning from conferences, webinars, visiting colleges and K-12 schools, and a network of smart colleagues who share ideas.